Healthcare Finder

Access to Information About Free & Affordable Medical Care


Community Health Centers are an important alternative to Emergency Rooms because they are designed to provide the kind of longer-term, preventative care that keeps New Yorkers healthier and healthcare costs down. Many low-income New Yorkers, however, don't know about health centers.


This calls for a marketing effort with a digital component that connects New Yorkers to affordable health services.  NYC Healthcare Finder has two components: First, market research to spot opportunities for awareness building and learn more about audience segments and behaviors. Second, a dead-simple mobile website that uses existing civic software Aunt Bertha to connect individuas with the Community Health Centers that are closest to them.

Meet The Team


Susannah Vila 

MBA student Columbia Business School


Susannah has three years of experience consulting with small to large-sized NGOs on digital media and open data strategy through her work with the engine room, a global not-for-profit that she co-founded in 2011. She writes about and researches civic technology, most recently for techPresident. 

Bruna Santos

MPA student Columbia University School of International and Public Affairs


Bruna is an MPA student at SIPA. Previously she was marketing manager at Ethos Intelligence in Beijing, China and Market Analyst at Chinatex. She is founder and partner of Radar China, a public relations company based in Beijing. 

Jennie Miller


MBA student Columbia Business School

Jennie is an MBA student at Columbia University focusing on marketing. Prior to attending Columbia, she worked for five years as a consultant at Deloitte and for two years working for the Massachusetts Attorney General

Aunt Bertha


Aunt Bertha is a civic startup that connect people and programs by making social services information accessible.



BigApps is the premier showcase of NYC’s tech ecosystem. It’s a competition that empowers New York’s sharpest minds to solve the city’s toughest challenges through technology, making NYC a better place to Live, Work, Learn, and Play. Whether you’re a hacker or a maker, a designer or an investor, a novice or a pro, we provide resources that make it easy to make a difference. Come to build. Come to network. Come to win.

NYC BigApps 2014 is an initiative of NYCEDC to promote government transparency and the creation of innovative new technologies. Following NYC BigApps 2013, this year’s event is the fifth annual run of the competition and is being managed by HR&A Advisors in collaboration with Super Vision and Splash.


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